Reading Summary Essay Example | Topics and Well Written Essays - 250 words - 2

Reading abbreviation - Essay ExampleConsequently, culture has emerged as important issue in international business and modern business dynamics as the workforce increasingly comprise of people coming from diverse solid ground of culture, race and nationality. Thus, understanding of cross- pagan values becomes hugely critical elements of contemporary businesses.The article Making it oversea shows why the expatriate managers tend to fail in their overseas. The authors believe that lack of cultural understanding adversely impacts expatriate managers performance as they tend to apply traditional way of working which may non conform to the value system of the host nations. They need to be prepared to adapt and incorporate cultural values of other nations when working overseas for gaining the trust of the people and translating the needs of local populace into stiff business goals. The authors emphasize that expatriate managers need to be better aware of intellectual capital and prod uce it through understanding of cross-cultural understanding. Moreover, they must make efforts to build socio-psychological capital by being tractile in their approach and thinking so that they can connect emotionally with their partners and colleagues from diverse